UWF Historic Trust unveils new brand
The University of West Florida Historic Trust unveiled its new brand Friday at a private event celebrating the grand re-opening of the T.T. Wentworth, Jr. Florida State Museum.
“The new brand is a perfect representation of all that UWF Historic Trust stands for,” said Jerry L. Maygarden, chair of the UWF Historic Trust Board of Directors. “It will carry us into the future as we remain dedicated to preserving and sharing Northwest Florida’s diverse history, while growing into a major economic development and community driver.”
UWF Historic Trust, formerly known as West Florida Historic Preservation, recently underwent a re-branding following an extensive research process that included a review of numerous organizational facets. The new brand symbolizes not only the attachment to the University, but also a relationship between the organization and the historic assets with which it is entrusted.
“The University is committed to the success of the UWF Historic Trust and its contributions to the quality of life and opportunities for heritage tourism in Pensacola,” said Dr. Brendan Kelly, interim vice president of the Division of University Advancement. “Our goal is for the new brand to increase visibility of the Trust’s assets as well as the vital role it plays in preserving, interpreting and sharing the rich history of our area.”
The 29 properties and historical sites managed by UWF Historic Trust serve as living laboratories for students interested in history, archaeology and tourism related fields. These program offerings are designed to maximize the use of UWF Historic Trust facilities by providing innovative ways to support UWF’s core academic mission, while creating mutually beneficial community partnerships that provide outlets to support the advancement of the Northwest Florida economy and enhance the overall quality of life within the area.