After years of teaching sales skills to corporate professionals and students, University of West Florida marketing professor Dr. Bob Kimball is taking his instruction to a new audience: inmates at the Escambia County Work Release Center. In February, Kimball conducted a two-day sales course, Bob’s Sales Camp, with 24 inmates participating in the Pathways for […]
An Integrated Marketing Communications Principles course taught on the University of West Florida’s Emerald Coast campus has brought awareness to a nonprofit with limited resources – the Eleanor Johnson Youth Center in Fort Walton Beach, Florida. Taught for more than a decade by Susan Shaw, the course teaches the integration of marketing, advertising and public […]
By Josh Newby, University Communications University of West Florida students are assisting Pensacola Beach hotels just in time for the busy tourism season. The Hospitality Sales & Marketing class was tasked with developing a realistic and comprehensive marketing plan for the Holiday Inn Resort on Pensacola Beach. The students were given a hypothetical budget and […]
When running to the local grocery or convenience store for a gallon of milk, most people never even imagine the logistics involved in getting the milk to the right place at the right time, ready for purchase. Did it arrive by train? Plane? Truck? A combination of all three? How was it kept fresh? UWF […]
